About Us

Our story

Advertising that keeps up with the city

Traditional billboards sit still and wait. We took a different approach: mount bright LED screens on a fleet of taxis and let brands travel with the flow of the city.

The result is out-of-home advertising that reaches people where they already are, on their commute, near the shops and around the places that matter, backed by real data on where and when each ad played.

Moving brands. Connecting people. That is what we do.

A Metro Ads taxi on the road at night

What we believe

Three ideas we build on

01

Local first

We are built for Addis Ababa. We know its routes, its rush hours and its neighbourhoods, and we put that knowledge to work for every campaign.

02

Transparent by default

No guesswork. Every play is logged with time and location, so advertisers can see exactly what they paid for.

03

Technology at the core

A cloud platform connects every screen, so campaigns can be scheduled, updated and measured in real time.

The Metro Ads team

“Every taxi on the road is a chance to put your brand in front of the people who matter most.”

Contact

Let's put your brand on the road

Talk to our team about reaching your audience across Addis Ababa.